Empowering Fitness
Sport & Up was founded to address a critical gap in the fitness market: the availability of authentic, high-quality SPORTS AND WELLNESS products for retail channels as well as end users.
We observed that fitness enthusiasts, athletes, sports instructors, and specialty supplement counters faced significant challenges with inconsistent supply, grey-market imports, and unstable pricing.
By establishing authorized distribution agreements with leading National and International brands such as
- FAST & UP – SWITZERLAND (pioneers of effervescent sports and general wellness nutrition)
- SOLAR PUNK – INDIA (sunscreen made for SPORTS)
- FRANKLIN – USA (premium products for PICKLE BALL)
we constructed a supply chain that retailers as well as end users can TRUST.
Our MISSION is to bring high quality, authentic and genuine SPORTS AND WELLNESS PRODUCTS to the customer doorstep.
Authorized Brand Alignments
We maintain deep distribution partnerships, allowing us to supply official product runs immediately.
Fast&Up
Active Nutrition PioneerFast&Up focuses on clean, fast-acting active nutrition. Known for their Swiss-engineered effervescent technology, their products deliver high-speed hydration, immune support, and muscle fuel with zero digestive discomfort.
- Key Products: Charge Vitamin C, Reload Electrolytes, Whey Isolate, BCAAs.
- Target Consumers: Runners, cyclists, gym enthusiasts, functional athletes.
- Retail Demand: Extremely high recurring sales at front-counter chillers.
Solar Punk
Sunscreen Made for SPORTSSolar Punk designs advanced dermacare and sunscreen products tailored specifically for athletes and sports enthusiasts.
- Key Products: Sport Sunscreen, Sweat-Resistant Lotions.
- Target Consumers: Outdoor athletes, runners, cricketers, tennis players.
Franklin
Premium Products for PICKLE BALLFranklin Sports is a premier brand originating from the USA, known for its high-quality pickleball equipment that enhances game performance for both amateurs and pros.
- Key Products: C45 Dynasty Paddles, Fs Tour Dynasty Paddles, X-40 Balls, Apparels, Men's Tees.
- Target Consumers: Pickleball players, sports clubs, racket sports enthusiasts.
Apurva Gandhi
Apurva is a Computer Science Graduate and MBA entrepreneur with over 30 years of Business experience in various sectors like Textiles, Chemicals, Human Resources, Sports Nutrition and Wellness Products, Sports equipments/accessories and apparels.
Apurva is actively associated and excels in various Sports like Long Distance Running, Cycling, Cricket, Vollyball, Badminton and Pickleball.
Setu Gandhi
Setu is an Engineer and MBA entrepreneur with over 30 years experience in managing and growing businesses from scratch. He has varied exposure to industries such as Textile, Human Resources, Sports and Wellness products.
Commitment to Retail Partners
We do not sell to retail customers directly at below MSP to ensure success of our business channels.
Contact Partnership DeskStable Margin Guarantee
We maintain fixed distributor rate cards to prevent price dumping, ensuring that your brick-and-mortar retail margins remain healthy and profitable.
No MOQ Barriers
We support growing businesses. Start with custom mixed-cartons of Fast&Up, Franklin Pickle Ball, and Solar Punk products without heavy initial commitments.